Brand & Strategy Advisor,
Entrepreneur & Author
Entrepreneur & Author
| My Manifesto Great brands know who they are and are authentic. They write their own narratives that break the box and they pursue truly creative outcomes that are intentional and executed consistently. The more they stay true to themselves, the more attention they capture. Today's globalized marketplace is full of vanilla competitors but these companies succeed anyway. I create and work with companies that pursue this kind of market cut through. |
Recognition
Working With Me
Bringing over a decade of entrepreneurial and investor experience as strategic advisor to boards and executives on creative strategy, brand cut-through and market positioning.
1. Strategy Facilitator
An effective strategy must be authentic and tangible. Not one or the other. I help craft strategic market positions that reflect the DNA of an organization and translate into precise roadmaps to activation.
2. Creative Execution
Strategy demands execution. I take the lead on achieving world-class outcomes via creative initiatives and brand roll outs, as creative director and project lead.
3. Ongoing Advisor
Positioning is powerful. Ongoing consistency is unstoppable. I help companies remain accountable to their market position by leading or assisting with ongoing initiatives and providing advice on situations and opportunities that arise.
1
Strategy Facilitator:
Positioning a Company for Success
Positioning a Company for Success
Growth requires a brand and market position that breaks the box and engages audiences. The right strategy not only sets up better outcomes, but it also permeates every layer of an organization, holding everything we do accountable to the vision.
I walk companies through a framework and process to define who they are in the market, and how they tell their story in an engaging and authentic way. The methodology has been adjusted and proven from over a decade of work across multiple industries.
Within that work, we find opportunities for growth, activation and differentiation, working to materialize the findings into messages, product strategy recommendations, creative aesthetic, culture evolution and growth initiatives.
I walk companies through a framework and process to define who they are in the market, and how they tell their story in an engaging and authentic way. The methodology has been adjusted and proven from over a decade of work across multiple industries.
Within that work, we find opportunities for growth, activation and differentiation, working to materialize the findings into messages, product strategy recommendations, creative aesthetic, culture evolution and growth initiatives.
2
Creative Execution:
World Class Creative Activation
World Class Creative Activation
A strong and authentic strategy fuels better outcomes, but they still require execution.
I work as project lead and creative director, coordinating from my network of the world's best talent, global teams to deliver outcomes suited to the needs of the specific project.
We bring the strategy to life to build a robust brand architecture, clear product presentation, a unique content voice, powerful messaging and a visual aesthetic that gets noticed across every platform.
I work as project lead and creative director, coordinating from my network of the world's best talent, global teams to deliver outcomes suited to the needs of the specific project.
We bring the strategy to life to build a robust brand architecture, clear product presentation, a unique content voice, powerful messaging and a visual aesthetic that gets noticed across every platform.
3
Ongoing Advisor:
Consistency & Expansion
Consistency & Expansion
Once a brand and market position is established and aligned, I act as an on-call strategist and advisor to assist with internally driven initiatives and offer insight into strategic opportunities.
Whether product, culture, growth or brand related, we find ways to make decisions based on our market position and increase the cadence of decision making without sacrificing its quality.
From technology to leadership, film, content, campaign and digital, I work to augment internal executive capacity as needed.
Whether product, culture, growth or brand related, we find ways to make decisions based on our market position and increase the cadence of decision making without sacrificing its quality.
From technology to leadership, film, content, campaign and digital, I work to augment internal executive capacity as needed.
My Films:
Thought Leaders Season 1
Thought Leaders Season 1
A series of in-depth and candid conversations with global thought leaders discussing the future of industry, entrepreneurship, innovation and brand.
Just because we could. Free.
Just because we could. Free.
"John is transforming the industry and delivering power and wealth back to the people who count; the clients."
Tony Ingram (Editor): Saatchi & Saatchi, McCann & Oxford University Press
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