Brand & Strategy Advisor

Brand Positioning Strategist
Market Expansion Initiatives
Creative ReBranding & Evolution
Growth Planning & Deployment
Contact Me
Recognition
My Manifesto

Great brands know who they are and are authentic. They write narratives that break the box and pursue creative outcomes that are intentional and consistent. The more they stay true to themselves, the more attention and market share they capture. Today's globalized marketplace is full of vanilla competitors repeating me-too strategies. I help companies combat this with new and powerful approaches that uncover market potential and stand out.
My Book
Build Great Brands
$
11.99
Buy Now
Featured on the Amazon | Kindle best seller list, Build Great Brands explores why the most authentic brands succeed. The perfect DIY manual for discovering the most powerful version of your brand.
My Book
Build Great Brands
$
11.99
Buy Now
Featured on the Amazon | Kindle best seller list, Build Great Brands explores why the most authentic brands succeed. The perfect DIY manual for discovering the most powerful version of your brand.
Brand & Expansion Strategist
I bring over a decade of entrepreneurial and investor experience, working on companies I own and as strategic advisor to boards, founders, VC Funds and executives on market positioning strategy, branding differentation, M&A brand integration, and rapid expansion.
1. Strategy Facilitator
Crafting strategic and creative market positions for brands that reflect the DNA of an organization.

Uncovering opportunities for greater cut through and expansion whether related to M&A, product positioning or communications initiatives.
2. Creative Execution
Strategy alone is not effective. It demands execution. Taking my experience owning agencies and working with the most talented creatives around the world, I use a global team (of almost 50 people) who represent the best in every creative field and art direct brand and campaign projects to a world-class standards.
3. Ongoing Advisor
Positioning is powerful. Ongoing consistency is unstoppable. I help companies remain accountable to their market position by leading or assisting with ongoing brand and comms initiatives and providing advice on situations and opportunities that arise. Whether to C-Suite, board or as an on-call advisor, I remain available as needed,
The Process
1
Strategy Facilitator:
Positioning a Company for Success
Growth requires a brand and market position that breaks the box and engages audiences. The right strategy not only sets up better outcomes, but it also permeates every layer of an organization, holding everything we do accountable to the vision.

I walk companies through a framework and process to define who they are in the market, and how they tell their story in an engaging and authentic way. The methodology has been adjusted and proven from over a decade of work across multiple industries.

Within that work, we find opportunities for growth, activation and differentiation, working to materialize the findings into messages, product strategy recommendations, creative aesthetic, culture evolution and growth initiatives.
2
Creative Execution:
World Class Creative Activation
A strong and authentic strategy fuels better outcomes, but they still require execution.
I work as project lead and creative director, coordinating from my network of the world's best talent, global teams to deliver outcomes suited to the needs of the specific project.

We bring the strategy to life to build a robust brand architecture, clear product presentation, a unique content voice, powerful messaging and a visual aesthetic that gets noticed across every channel (offline and digital).
3
Ongoing Advisor:
Consistency & Expansion
Once a brand and market position is established and aligned, I act as an on-call strategist and advisor to assist with internally driven initiatives and offer insight into strategic opportunities.

Whether product, culture, growth or brand related, we find ways to make decisions based on our market position and increase the cadence of decision making without sacrificing its quality.

From technology to leadership, film, content, campaign and digital, I work to augment internal executive capacity as needed.
Contact Me
My Films:
Thought Leaders Season 1
A series of in-depth and candid conversations with global thought leaders discussing the future of industry, entrepreneurship, innovation and brand.
"John is transforming the industry and delivering power and wealth back to the people who count; the clients."
Tony Ingram (Editor): Saatchi & Saatchi, McCann & Oxford University Press