Brand & Strategy Advisor
Brand Positioning Strategist
Market Expansion Initiatives
Creative ReBranding & Evolution
Growth Planning & Deployment
Market Expansion Initiatives
Creative ReBranding & Evolution
Growth Planning & Deployment
Recognition
| My Manifesto Great brands know who they are and are authentic. They write narratives that break the box and pursue creative outcomes that are intentional and consistent. The more they stay true to themselves, the more attention and market share they capture. Today's globalized marketplace is full of vanilla competitors repeating me-too strategies. I help companies combat this with new and powerful approaches that uncover market potential and stand out. The results are stronger growth , faster adoption, optimized acquisition spend and lasting cut through. |
Brand & Expansion Strategist
I bring over a decade of entrepreneurial and investor experience, working on companies I own and as strategic advisor to founders, VC Funds and executives on market positioning strategy, branding differentiation, M&A brand integration, and rapid expansion execution.
1. Positioning Strategy
Know who you are.
Crafting strategic and innovative brand positions so that they reflect their DNA and capitalize on market opportunities
Uncovering opportunities for greater cut through and expansion whether related to M&A, product positioning or communications initiatives.
Crafting strategic and innovative brand positions so that they reflect their DNA and capitalize on market opportunities
Uncovering opportunities for greater cut through and expansion whether related to M&A, product positioning or communications initiatives.
2. Creative Director
World-class creative.
Strategy alone is not effective. It demands execution. Taking my experience owning agencies and working with the most talented creatives around the world, I use a global team (of almost 50 people) who represent the best in every creative field and art direct brand and campaign projects to a world-class standards.
Strategy alone is not effective. It demands execution. Taking my experience owning agencies and working with the most talented creatives around the world, I use a global team (of almost 50 people) who represent the best in every creative field and art direct brand and campaign projects to a world-class standards.
3. Expansion Advisor
Build the growth engine.
Whether increasing existing footprint, launching powerful content or expanding into new markets, strategy and tactical planning must be aligned with goals. While positioning is powerful, ongoing consistency is unstoppable. I help companies create plans that go-to-market and accelerate growth.
Whether increasing existing footprint, launching powerful content or expanding into new markets, strategy and tactical planning must be aligned with goals. While positioning is powerful, ongoing consistency is unstoppable. I help companies create plans that go-to-market and accelerate growth.
The Process
1
Brand Immersion:
Clarifying the Things that Matter
Clarifying the Things that Matter
We Identify the goals that matter, the vision and mission of the organization and the obstacles standing in the way of growth.
2
Brand Positioning:
Positioning Company for Success
Positioning Company for Success
Our brand position defines who we are and what we stand for. It should be innovative, creative, differentiated - reflecting what separates us.
3
Growth Opportunities:
Uncovering Expansion Areas
Uncovering Expansion Areas
We go after the opportunities that present the best chance for success and put a plan in place to drive and measure growth effectively.
4
Creative Activation:
World Class Creative Outcomes
World Class Creative Outcomes
A strong and authentic strategy fuels better outcomes, but they still require execution.
I work as creative director, coordinating a network of the world's best talent to deliver all creative outcomes of the highest quality.
I work as creative director, coordinating a network of the world's best talent to deliver all creative outcomes of the highest quality.
5
Go-to-Market:
Consistency & Expansion
Consistency & Expansion
Following on from the opportunity audit, we put channel plans in place that cohesively work together to achieve expansion and growth, and with a highly digital slant.
6
Scalability:
A Sustainable Growth Engine
A Sustainable Growth Engine
Beyond just a project, successful expansion requires procedures, systems and tools in place to drive success. We build whatever is needed to ensure ongoing quantitative wins.
My Films:
Thought Leaders Season 1
Thought Leaders Season 1
A series of in-depth and candid conversations with global thought leaders discussing the future of industry, entrepreneurship, innovation and brand.
"John is transforming the industry and delivering power and wealth back to the people who count; the clients."
Tony Ingram (Editor): Saatchi & Saatchi, McCann & Oxford University Press
To account for global time zones, the best way to reach out regarding collaboration or working together is to fill out the form below.