Author & International
Brand Entrepreneur

My Manifesto

Great brands are innovative ones.
They write their own narrative that breaks the box in meaningful and creative ways.

These brands are powerful because they get noticed. They stand out in industries full of vanilla competitors, and in today's globalized market, these brands are the successful ones.
Recognition
As an entrepreneur, I invest into and build brands that have the potential to significantly impact their category globally.

I bring that experience and knowledge to brand strategy, and help a select group of companies on their quest for success by crafting their brands to be more innovative, creative and authentic.

It starts with building intentional, bold and strategic platforms from which brands can grow, and finishes with the direction of powerful creative projects that bring the strategy to life across every channel.
1
Strategy:
Positioning a brand
for success

The first stage of any engagement starts with uncovering the underlying values and DNA that make your organization unique.

We audit your brand and its touch points, define the audience and market opportunities that will amplify impact 100x, and define the most innovative and authentic brand position for your company.

I present a 12-18 month roadmap of recommended activity to transform your brand identity, create a suite of effective assets, and execute a go-to-market strategy that will drive growth.
2
Creative:
World Class Brand Project Activation

A strong strategic brand foundation fuels creative outcomes in efficient timelines.

Using my global network of the world's best creatives and on-call resources, I art direct hand-picked teams to execute your creative projects in record timeframes that re-align your brand and communication pieces across all channels, and set you up for the future.
3
Leadership:
Go-To-Market &
Brand Management

Once your brand is established, I work with clients to drive growth, as a virtual brand advisor.

Targeted projects range from setting up internal content creation functions, running go-to-market campaigns, sourcing appropriate technology pieces, and advising on brand related matters as needed.
Find out if I'm available.
"John is transforming the industry and delivering power and wealth back to the people who count; the clients."
Tony Ingram (Editor): Saatchi & Saatchi, McCann & Oxford University Press
My Book
Build Great Brands
$
12.00
Featured on the Amazon | Kindle best seller list, Build Great Brands explores why the most authentic brands succeed. For the businesses and leaders willing to walk the journey, Build Great Brands is the perfect DIY manual for the most powerful brand you'll ever have.
My Book
Build Great Brands
$
12.00
Featured on the Amazon | Kindle best seller list, Build Great Brands explores why the most authentic brands succeed. For the businesses and leaders willing to walk the journey, Build Great Brands is the perfect DIY manual for the most powerful brand you'll ever have.
My Films:
Thought Leaders Season 1

A series of in-depth filmed conversations with global thought leaders to discuss views on the the global market, entrepreneurship, innovation and brand.