Author, Entrepreneur &
Brand Strategy Advisor

My Manifesto

Great brands are authentic ones, not because they have to be but because they want to be. They write their own narratives that break the box and stand for something meaningful. They choose to pursue greatness and in doing so, break the box of their industry to truly grab attention. In today's globalized market full of vanilla competitors, these brands stand out and succeed because they have the courage to be different. These are the brands I choose to create, and work with.
Recognition
My Book
Build Great Brands
$
11.99
Featured on the Amazon | Kindle best seller list, Build Great Brands explores why the most authentic brands succeed. The perfect DIY manual for discovering the most powerful version of your brand.
My Book
Build Great Brands
$
11.99
Featured on the Amazon | Kindle best seller list, Build Great Brands explores why the most authentic brands succeed. The perfect DIY manual for discovering the most powerful version of your brand.
Working With Me
I invest into a growing portfolio of companies in which I play an active role in growth, and engage a handful of brands each year, advising to boards and CEOs on positioning their brand for future success.
1
Brand Strategy:
Positioning a Brand for Success
Growth requires a brand that breaks the box and engages audiences. The right brand strategy not only sets up better creative outcomes, but it also permeates every layer of an organization, holding everything we do accountable to the brand vision.

I walk companies through a framework-driven holistic strategy process that positions their brand for success. The methodology has been adjusted and proven in my decade long work across multiple industries, and documented in my book, Build Great Brands.

By uncovering the values, authentic narrative and DNA that makes your organization unique, we find creative triggers and points of differentiation that we can materialize into messages, statements, creative aesthetic and growth initiatives.
2
Creative Management:
World Class Creative Activation
A strong and authentic foundational strategy fuels better creative outcomes. I work on behalf of companies as their creative director, coordinating aligned global teams that deliver the best possible outcome based on the unique needs of every scenario.

We visualize a strong aesthetic direction for your brand that becomes the anchor for everything we do moving forward, whether across identity, collateral, digital experiences, film, culture programs or growth initiatives.
3
Brand Expansion
Go-To-Market Advisor
Once a brand is established and aligned, I act as a virtual strategist in residence to lead and execute internally driven brand initiatives and offer insight into brand-related projects within the business.

We pursue initiatives that tell your story and win the world over; raise awareness in all the right places; and drive growth. From thought leadership to film, automation, technology assisted go-to-market planning and content marketing, we set a strategy, roll it out, review the metrics and iterate for success.
My Films:
Thought Leaders Season 1
A series of in-depth and candid conversations with global thought leaders discussing the future of industry, entrepreneurship, innovation and brand.
Just because we could. Free.
"John is transforming the industry and delivering power and wealth back to the people who count; the clients."
Tony Ingram (Editor): Saatchi & Saatchi, McCann & Oxford University Press