Author, Entrepreneur, Creative &
International Brand Strategist

My Manifesto

Great brands are authentic ones. They write their own narratives that break the box and stand for something meaningful. They choose to be more creative and innovative than the rest. In today's globalized market full of vanilla competitors, these brands stand out and succeed because they have the courage to be different. These are the brands I choose to create, and work with.
Recognition
My Book
Build Great Brands
$
11.99
Featured on the Amazon | Kindle best seller list, Build Great Brands explores why the most authentic brands succeed. The perfect DIY manual for discovering the most powerful version of your brand.
My Book
Build Great Brands
$
11.99
Featured on the Amazon | Kindle best seller list, Build Great Brands explores why the most authentic brands succeed. The perfect DIY manual for discovering the most powerful version of your brand.
Working With Me
I bring my experience as agency founder, award winning brand strategist, creative, author and entrepreneur to the work I do with brands. I engage a select group of companies each year and help transform their brands to engage audiences and drive expansion.
1
Brand Strategy:
Positioning a Brand for Success
The right brand strategy will assist the growth goals of an organization and positioning a brand for success begins with immersion and understanding. By uncovering the values, authentic narrative and DNA that makes your organization unique, we find creative triggers and points of differentiation to leverage.

I audit touch points, define audience segments, uncover market opportunities and define the most innovative brand position for your company with a 12 month transformation roadmap to ensure your brand is designed for scale.
2
Creative Management:
World Class Creative Activation
A strong strategic brand foundation fuels better creative outcomes. As creative director, I visualize a strong aesthetic direction for your brand that will become the anchor for everything we do moving forward.

Then, using my global network of the world's best creative talent, I art direct and personally manage a hand-picked team to execute your creative projects. From new web assets, brand updates, collateral creation and internal culture material, I stay involved every step of the way, personally overseeing items until completion to ensure consistency and quality.
3
Brand Expansion
Go-To-Market & Brand Reach
Once a brand is established and aligned, I act as strategist in residence to lead and execute internally driven brand initiatives that drive growth.

We look at the brand factors impacting growth and focus our attention and budget on opportunities with the highest potential for ROI. These include thought leadership initiatives, content automation roll outs, viral initiatives, technology assisted digital expansion and blended go-to-market strategies.
My Films:
Thought Leaders Season 1
A series of in-depth conversations with global thought leaders discussing the future of industry, entrepreneurship, innovation and brand. Watch for free below.
"John is transforming the industry and delivering power and wealth back to the people who count; the clients."
Tony Ingram (Editor): Saatchi & Saatchi, McCann & Oxford University Press