Author, Entrepreneur, Creative &
International Brand Strategist

My Manifesto

Great brands are authentic ones, not because they have to be but because they want to be. They write their own narratives that break the box and stand for something meaningful. They choose to pursue greatness and in doing so, break the box of their industry to truly grab attention. In today's globalized market full of vanilla competitors, these brands stand out and succeed because they have the courage to be different. These are the brands I choose to create, and work with.
Recognition
My Book
Build Great Brands
$
11.99
Featured on the Amazon | Kindle best seller list, Build Great Brands explores why the most authentic brands succeed. The perfect DIY manual for discovering the most powerful version of your brand.
My Book
Build Great Brands
$
11.99
Featured on the Amazon | Kindle best seller list, Build Great Brands explores why the most authentic brands succeed. The perfect DIY manual for discovering the most powerful version of your brand.
Working With Me
I bring my experience as entrepreneur, agency founder, award winning brand strategist and passionate creative to my work with brands. For those looking to shake things up and make a mark, I engage a select group of companies each year and help them transform, evolve and scale.
1
Brand Strategy:
Positioning a Brand for Success
The foundation of growth requires a brand that breaks the box and engages audiences. The right brand strategy not only drives a more powerful creative aesthetic but it permeates every layer of an organization, holding everything we do accountable to the brand vision.

I walk companies through a holistic, comprehensive and creative brand strategy process to position you for success. By uncovering the values, authentic narrative and DNA that makes your organization unique, we find creative triggers and points of differentiation to leverage. Together, we define the true audience for your brand and the right position to make your mark in the industry with a clear roadmap to help you grow.

Outcome: Brand Strategy Report.
2
Creative Management:
World Class Creative Activation
A strong and authentic foundational strategy fuels better creative outcomes. As creative director, I visualize a strong aesthetic direction for your brand that becomes the anchor for everything we do moving forward.

Then, using my global network of the world's best creative talent, I art direct and personally manage a hand-picked team to execute your creative projects. From new identity to elements, collateral, digital experiences and film, we ensure every touch point is aligned, consistent and playing its part in delivering a powerful brand experience.

Outcomes: Design of Brand Suite.

3
Brand Expansion
Go-To-Market & Brand Reach
Once a brand is established and aligned, I act as strategist in residence to lead and execute internally driven brand initiatives and build accountability systems to stay on brand.

We pursue initiatives that tell your story and win the world over; raise awareness in all the right places, to drive leads and pursue growth. From thought leadership to film, automation, technology assisted go-to-market planning and content marketing, we set a strategy, roll it out, review the metrics and iterate for success.

Outcomes: Brand awareness and go-to-market.
My Films:
Thought Leaders Season 1
A series of in-depth and candid conversations with global thought leaders discussing the future of industry, entrepreneurship, innovation and brand.
Just because we could. Free.
"John is transforming the industry and delivering power and wealth back to the people who count; the clients."
Tony Ingram (Editor): Saatchi & Saatchi, McCann & Oxford University Press