Brand & Strategy Advisor,
Entrepreneur & Author

My Manifesto

Great brands know who they are and are authentic. They write their own narratives that break the box and they pursue truly creative outcomes that are intentional and executed consistently. The more they stay true to themselves, the more attention they capture. Today's globalized marketplace is full of vanilla competitors but these are companies that succeed anyway. These are the brands I choose to create, and work with.
Recognition
My Book
Build Great Brands
$
11.99
Featured on the Amazon | Kindle best seller list, Build Great Brands explores why the most authentic brands succeed. The perfect DIY manual for discovering the most powerful version of your brand.
My Book
Build Great Brands
$
11.99
Featured on the Amazon | Kindle best seller list, Build Great Brands explores why the most authentic brands succeed. The perfect DIY manual for discovering the most powerful version of your brand.
Working With Me
I am an active investor in a growing portfolio of companies, and also engage a handful of clients each year, advising to boards and CEOs on positioning their companies for future success.
My Strategic Process
1
Brand / Market Strategy:
Positioning a Company for Success
Growth requires a brand and market position that breaks the box and engages audiences. The right strategy not only sets up better outcomes, but it also permeates every layer of an organization, holding everything we do accountable to the vision.

I walk companies through a framework and process to define who they are in the market, and how they tell their story in an engaging and authentic way. The methodology has been adjusted and proven from over a decade of work across multiple industries.

Within that work, we find opportunities for growth, activation and differentiation, working to materialize the findings into messages, product strategy recommendations, creative aesthetic, culture evolution and growth initiatives.
2
Creative Project Management:
World Class Creative Activation
A strong and authentic strategy fuels better outcomes, but they still require execution.
I work as project lead and creative director, coordinating from my network of the world's best talent, global teams to deliver outcomes suited to the needs of the specific project.

We bring the strategy to life to build a robust brand architecture, clear product presentation, a unique content voice, powerful messaging and a visual aesthetic that gets noticed across every platform.
3
Ongoing Advisor
Consistency & Expansion
Once a brand and market position is established and aligned, I act as an on-call strategist and advisor to assist with internally driven initiatives and offer insight into strategic opportunities.

Whether product, culture, growth or brand related, we find ways to make decisions based on our market position and increase the cadence of decision making without sacrificing its quality.

From technology to leadership, film, content, campaign and digital, I work to augment internal executive capacity as needed.
My Films:
Thought Leaders Season 1
A series of in-depth and candid conversations with global thought leaders discussing the future of industry, entrepreneurship, innovation and brand.
Just because we could. Free.
"John is transforming the industry and delivering power and wealth back to the people who count; the clients."
Tony Ingram (Editor): Saatchi & Saatchi, McCann & Oxford University Press